Seven services. One pipeline. One number that reconciles.
Every service below is built to feed the same instrumented acquisition system and is reported in the same stages: spend, inquiry, contacted, screened, signed. Engage one, or run the whole system. We will tell you which, based on where your cases are leaking today.
Google Ads and search
Intent-segmented search campaigns for birth injury and medical malpractice, with medical-information queries excluded, state structure matched to licensure, call tracking, and offline conversion imports so bidding learns from screened inquiries.
Details → 02SEO and content authority
Practice and process pages, reviewed condition explainers, state content only where reviewed, technical SEO and structured data, and content engineered to be cited accurately by search engines and AI assistants.
Details → 03Meta advertising
Educational creative to broad audiences, built inside the platform's personal-attribute and health-targeting rules, with a creative testing matrix and no health data in conversion payloads.
Details → 04Intake optimization and CRM
Speed to lead, after-hours coverage, medically literate screening scripts, records-request workflow, pipeline stages and the CRM configuration that makes attorney review capacity visible.
Details →Websites and landing pages
Conversion-first, accessible, fast builds for firms that need to be trusted by a parent on a phone at 2 a.m. Practice pages, state pages, attorney profiles, case results presented within your state's rules, and landing pages matched to each intent class. Static-first architecture, Core Web Vitals budgets, and no third-party scripts you did not approve.
Analytics and attribution
A written data dictionary (what counts as an inquiry, a screened inquiry, a signed case), GA4 and call-tracking configuration that never carries health details, CRM stage events, offline conversion matching where lawful, and one monthly report that distinguishes leading indicators from outcomes.
Creative and video
Attorney explainer video, educational short-form, ad creative and landing-page illustration produced to a written standard: accurate, non-presumptive, reviewed, and designed to the firm's identity rather than stock templates.
Strategy and market research
Opportunity modeling by state, competitive search analysis, keyword and intent research, and acquisition economics. Delivered as a standalone engagement or as the first phase of any system build.
How we work →How engagements are structured.
Month to month
No long-term lock-in. Retention is earned by the monthly report.
Your accounts, your data
Ad accounts, analytics and CRM are in your name. Management fees are separate from media spend, with no markup on media.
One firm per market
We do not serve competing firms in the same practice area and market. Your inquiries are never shared or resold.
No fee sharing
Flat fees for services. We are a marketing firm, not a referral service, and we never take a share of legal fees or recoveries.
Start with a diagnosis, not a proposal.
A strategy session is a working review of your current acquisition: where inquiries come from, where they leak, and what a signed case actually costs you today. You leave with findings whether or not we work together.